Eddie took a break from the studio to speak with About.com
DJ Ron Slomowicz: So is Dynamix a group? a remixer? a singer?
Eddie Cumana: Dynamix is a multi-artist group orchestrated by KULT Records and based on the label's sensibility. (I am both part of the production house Dynamix and I work for KULT Records, to which I am signed exclusively). KULT commissions various songwriters to write demos (but as a rule Beppe is the official songwriter for Dynamix presents since he has already written 10 projects, both released and unreleased). The label chooses among the songs and then gives its approval for production to me to execute with an appropriate vocal artist. KULT hires multiple vocalists to present and showcase under the comprised name Dynamix, to explore the different angles linking them under our production house. Dynamix is in fact the name behind the concept of opposite talents complementing each other. The label's vision is that with my sounds and technical skills and dancefloor knowledge I needed to pair up with a viable musically trained counterpart with a mainstream sensibility to lead the songwriting and hooks department for collaborations and multi-artist development.
RS: How did you all meet up? How did the group come about?
EC: Kult Records individually picked and hired all of the players separately and paired us up to work together under the Label's direct commissioning so we all met via the label. Coming off from the now failing one-offs market, the label was set on "not "investing on the same projects as the rest of the indie dance labels and wanted to have exclusive A&R control. It wanted to avoid investing in "Label whores" and instead build our own sound by creating an exclusive inhouse team that would target the mainstream and the artist development market .
We came to the conclusion in late 1998 that the underground vinyl release game was not worth the stick in our positions since the hard core networking needed was massive and yielded less returns each year as the market was getting flooded.
In 1999 KULT decided that things had to change and that we had to consider new market approaches because the vinyl-compilations-one-offs underground market was collapsing and in what we now call "desperation" started to want to try a new model of business just to get away from a sinking business model. KULT decided that we where going to develop our own production house and target the crossover market and proceed to find and hire the talent needed for each. Beppe was introduced to the label by a friend of his (Enea Burattoni) at the same time another producer songwriter Jeremy Skaller was recruited to write the first project. Beppe was very fond of KULT Records and just came up to meet us hoping to collaborate with the label and we clicked. He had with him demos of "Bodyfly" and "Elements" by Yasmin already cut, so KULT scooped him and the songs up on board and signed him. When we lost the original singer for our first project, Beppe Savoni found Tina Ann and introduced her to "Don't Want Another Man." That's how the first Dynamix project was articulated into place .
RS: So does a little bit of Italian help with the music?
EC: Beppe is a classically trained producer with many credits to his name in Europe. He knows his keys and sings his initial demos like Celine Dion (gag) and that always helps. We compliment each other 's talents well. Sometimes his Italian side is expressed via his cooking for us.
