Radio over the past five to seven years has become stagnent because the people involved in programming have lost sight of what listeners want. With the exception og Hot 97, who superserves its listeners (and thus, is #1 in its market) the New York stations fill the need by and large for what the average radio listener THINKS they want to hear, but what about the countless people who are sick of hearing the same songs on all the stations over and over and over and over and over...There has been no alternative in New York radio since WDRE sold out. There is a lot of money to be made with a station that plays a dance/Electronica format. Think of anything that an 18-24 year-old buys and you can superserve those advertisers with this station. But you'll also find that people up to the age of 40 will commonly tune in as well, and even get some 50 year olds into it too. Go out on the street and ask people what station they listen to, and most will say WKTU. Then ask them what could 'KTU do to improve themselves and people would say 'play more new music.' That is what we'd do at WLIR it this proposal were accepted. We'd play the new music that will cross Alternative kids will the street culture which is taking underground America by storm. Just ask anybody living in LA about Groove Radio, and they'll tell you: Dance music is the next big thing.
Originally posted by Jennifer Warner
, reposted with permission.