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Articles related to branding

Why is Branding Important When it Comes to Marketing?
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your ...
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
What is Branding? - Brand Management in Marketing
Branding Basics. Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business  ...
http://marketing.about.com/od/brandstrategy/u/brandbasics.htm
Personal Branding - Definition - Marketing - About.com
Definition of Personal Branding. ... Definition: Personal branding is the process of developing a “mark” that is created around your personal name or your career.
http://marketing.about.com/od/marketingglossary/g/definition-of-personal-branding.htm
Internal Branding - Branding From the Inside Out
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing ...
http://marketing.about.com/od/marketingyourbrand/a/internalbrand.htm
What Role Does a Logo Play in Your Branding Strategy? - Marketing
When I speak about branding it's not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy.
http://marketing.about.com/cs/brandmktg/a/branding_logo.htm
Determining Your Brand's Objectives - Branding Strategy - Marketing
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about ...
http://marketing.about.com/cs/brandmktg/a/brand_objective.htm
How Company Branding Extends Beyond Marketing
Branding goes well beyond marketing. It will not be successful without ensuring that all aspects of your business reflect and support your intended brand. One of  ...
http://marketing.about.com/od/marketingyourbrand/a/beyondbrand.htm
Developing Your Brand Strategy - Marketing
What is Branding? A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, ...
http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm
Working in Branding as a Graphic Designer
Working in branding allows a graphic designer or design firm to get involved with many aspects of the industry, from logo design to advertising to copywriting ...
http://graphicdesign.about.com/od/careerpaths/a/branding.htm
Top 5 Marketing Books on Branding - About.com
... an effective, integrated strategy involving advertising, marketing, publicity, and research. Here are my top 5 picks of branding books you don't want to be without.
http://marketing.about.com/od/brandstrategy/tp/top5branding.htm
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