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Articles related to branding

Why is Branding Important When it Comes to Marketing?
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your ...
What is Branding? - Brand Management in Marketing
Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important?
Personal Branding - Definition - Marketing - About.com
Personal branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and ...
Top 5 Personal Branding Tips - Marketing - About.com
Many are aware of the role branding plays in influencing our decision-making from the business of marketing, but imagine now that you already represent your  ...
What Role Does a Logo Play in Your Branding Strategy? - Marketing
When I speak about branding it's not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy.
Internal Branding - Branding From the Inside Out
Truth is marketing starts from the inside out. Branding starts with your employees. If they are not reflecting your brand this could be diminishing your marketing ...
How to Write Your Personal Branding Statement
Your personal branding statement serves as your personal catchline that informs others of your expertise. Learn how to write your own personal branding ...
5 Steps to Define a Nonprofit's Brand - About.com
Branding your nonprofit is not marketing and advertising (although both of those activities will help your brand). Branding is about selling everything associated ...
Determining Your Brand's Objectives - Branding Strategy - Marketing
Critical to effective brand management is the clear definition of the brand's audience and the objectives that the brand needs to achieve. How do you go about ...
How Company Branding Extends Beyond Marketing
Branding goes well beyond marketing. It will not be successful without ensuring that all aspects of your business reflect and support your intended brand. One of  ...
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