DJ Ron Slomowicz: Let's start at the beginning. I love this album, it's so beautiful.
Emma Bunton: Oh bless you, thank you so much.
DJ Ron: What was your inspiration with making this album?
Emma Bunton: Lots of things really. I had so much feedback from my fans and from people who really supported me, saying we want to hear an album and that was amazing to have the support from them. So I was in the studio and I had so much fun with it and was really excited about doing this album. My influences musically came from the 60s. I'm a huge fan of Dusty Springfield, Marvin Gaye and Diana Ross and I wanted to take little bits of that and make my own album. But the way I did it was to have all the musicians come into the studio and do everything live. It was so exciting to watch everyone and see it all happening. It was amazing.
DJ Ron: From Baby Spice to classy lady, how has your song selection reflected your growth?
Emma Bunton: I write all my own lyrics and melodies and I wanted to show my fans a piece of me. I've been very honest in this album, so when you listen to it you'll get to know me a lot more I think. I love all types of music. I was out in Brazil not long ago shooting the video for Free Me, and I had the most amazing times in the bars, dancing. I picked albums up from Brazil, brought them home and that's really influenced me as well.
DJ Ron: How do you write songs, how do songs come to you?
Emma Bunton: Well I've got a little book that is right next to my bed and I write everything down that I feel, that I think. I might have a dream or I might have my girlfriends over for the night and we'll be chatting about all sorts of things or what happens to them, and I just write everything down. Then when I'm in the studio, I work with some great producers and we come up with a melody and it all just happens from there. Sometimes I might just have a title, sometimes I might have a chorus, but I enjoy writing. I would say it's kind of like a diary. We all write diaries, so this album is my diary.
DJ Ron: How did you discover Zero 7?
Emma Bunton: I'm a huge fan of Zero 7 and Henry Binns actually said to me that he would love to do something with me, and we got on so well. We had so much fun and he got me straightaway. I wanted a little bit of 60s but it's still got to be very me and I wanted lots of strings. So I was very verbal, because I knew exactly where I wanted to head with this album and Henry just got it straightaway.
DJ Ron: And what was it like working with Cathy Dennis?
Emma Bunton: Well me and Cathy have been friends for years and our first day of writing actually turned out to be a bottle of wine, a good meal and ust gossiping about everyone. We had a fabulous time and the next day we got back and started writing. Cathy, she's mad as a hatter. Actually we're both completely mad and we brought that out of each other and just went for it.
DJ Ron: Your videos are a major part of your music, do you sort of have a video in mind when you're recording or writing a song?
Emma Bunton: I do! That's exactly what happens! When I'm writing a song, I already have a vision in my head of how I want the video to look. I always work very closely with the video directors, and go to them with ideas. For "Free Me," I wanted to be a Bond girl for the day and with "Maybe," the film Sweet Charity with Shirley McClaine influenced me so much with the Bob Fosse kind of moves. I've got some amazing dancers who are very theatrical. They're actually from theatre and don't usually do pop videos or music videos. So I did everything very differently. I love being a bit of a drama queen. I love fashion and I love dancing so videos are something that I'm very passionate about and I love to come out with ideas for them.
