Forget tender steaks, Italian good-looks, amazing weather and tango. The second SAMC (www.samc.net) has now firmly established Argentina as the dance music capital of South America, and both industry pundits and clubbers agree that Argentina is leading the way in the region.
The 2-day event comprised of an evening conference which saw a variety of debates, panels and discussions on diverse topics in the industry. The following day was much more entertainment-focused, with a storming 14-hour party seeing a plethora of international and local DJs showing off their talents to the 25,000-strong crowd. With pre-parties and after parties hitting all the major clubs in the city with the influx of international talent throughout the weekend, clubbers were spoilt for choice with stars such as Tiesto, Judge Jules, Ferry Corsten, Richie Hawtin, Tom Stephan, Marco Bailey, Adam Beyer, Benny Benassi, Chris Lawrence and Misstress Barbara. Although the big event stayed in Buenos Aires this year, other countries such as Chile, Guatemala, Peru, Ecuador, Colombia and Venezuela also got in on the action with the SAMC South American tour which spanned October and kicked off the regions spring dose of mayhem.