A mash-up is when you combine two different songs together and make something new – for example, "Toca's Miracle" which combined the music of Fragma's "Toca Me" with the vocals from Coco's "I Need a Miracle." Taking the next step forward to video, the Video Mashup Kings, the team of DJ Lucci and Steve Cova, are on the forefront of mixing up music videos – with their mashups showing up on myspace, Youtube, and in clubs around the world. Club music is always on the cutting edge of technology, let's see where the Video Mashup Kings are leading us ...
DJ Ron Slomowicz: How did the two of you guys meet up?
DJ Lucci: We met up thirteen years ago.
Steve Cova: I sold some tracks to his label, Rufftrack, that was distributed by Strictly Rhythm.
RS: So you started working together making music, how did you
make the move to video?
DJ Lucci: I had a friend who owned a video company and I used to go out with him once in a while to do shoots. I started looking into it and built another recording studio called Advanced Recording. I called up Steve and we were going to talk about doing tracks again. I started noticing the videos and stuff and thought that we could make tracks but we could put videos to them as well and that's what it started turning into.
Steve Cova: It just evolved. We started building the studio more towards video and audio, so it's both now.
RS: So are you creating original videos for artists or are you
strictly doing remixes and mash-ups?
Steve Cova: That's originally how we were pitching it, but some of the labels weren't open to it. We kind of just started the mash-up thing in the meantime but now we have a couple of labels we're trying to get the original artist to do another remix clip for their video. I would say it's still kind of lukewarm response as people aren't really a hundred percent sure about it.
RS: To make the remix videos, what programs are you using?
DJ Lucci: To make the videos we use Final Cut Pro Studio 2.
RS: How long does it take for you to make a video remix?
Steve Cova: About eight hours.
DJ Lucci: We use all HD quality components in the studio so it takes a little longer, but it comes out crystal clear.
Steve Cova: It's not just a computer, we are using a console that came out of George Lucas' Skywalker studios out in California. It's got all those video inputs so it's a little more involved.
DJ Lucci: We are using a converter called an AJA IO and lots of other equipment. I could spend hours listing gear for you.
RS: With the mash ups, were you inspired by the whole British
mash up scene?
Steve Cova: I guess it was some of the British craze which we were into to some degree. Some are done tasteful but some we weren't feeling. We use the name Mash Up Kings more for the video remixing, mashing up what is already there and coming up with something new.
DJ Lucci: For example, the Jennifer Lopez video we did. We took two different videos and worked them together to create a new project.
Steve Cova: Exactly. We use hard to find remixes and some of them are even original. I play these tracks out when I DJ and I often play a bit of reggaeton to change things up. We grabbed some of her videos, edited them and created a whole new video with a new vibe.
RS: So far the only real video mash up to really break big so far
is "Rapture Riders," the mashup of Blondie's "Rapture" with the Doors
"Riders on the Storm" that was done by the Addictive TV crew. What's
your take on that one?
DJ Lucci: It's a groundbreaking video, especially with the way those guys synched Jim Morrison's performance footage to music for which there wasn't a video.
Steve Cova: It must have taken them hours to sync up the live performance to make it look like he was actually singing the words to the song.