Attending ADE
1. Register! You have to register to take part in the events, and access to the delegate database is invaluable. Set up meetings in advance for people you want to meet. The online database has complete contact info sorted by category (agent, artist, distribution, promoter, publisher, journalist, new media, retail), so you can target exactly who you are looking for.
2. Attend at least one nighttime event which has no one you have ever heard of before on the bill. You are in Amsterdam - try something new and different.
3. Start scheduling your meetings at least two weeks out. Everyone gets booked up and the earlier you reach business contacts, the better. Plan a meeting place (front bar, video screen in main meeting area, business lounge second floor) and exchange mobile phone numbers.
4. Bring business cards and demo CDs of whatever project you are pushing. This might seem obvious - but you would be surprised.
5. Be sure to find me and ask for a dancemusic.about.com button -- you know you want your picture on the website.
