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From Joey Rivaldo, About.com Guest

Georgie Porgie

Georgie Porgie

www.MusicPlantRecords.com
Dance music has gone through many changes and ups-and-downs throughout the years. I asked Georgie where he saw Dance Music in the future and how would we ever break through on a consistent level, and with great conviction he says "We need to take back what is ours and that starts in the clubs. We gave up our radio slots to the urban world. We need to get back to the basics of the things that worked for us." Well, what exactly are those things? Will the tools that worked for us in the early and mid-90's still work today or are they just a little bit outdated? "Not at all" screams the Ambassador. "We did not push our Artists enough. We didn't do enough publicity work with features and videos. We put too much focus on the Remixes and the Remixer instead of the Artist and that killed us. There are too many gatekeepers that tend to define dance music into little subgenres instead of keeping it in the same class. People say that's too housey, that's too trancey. We started to lean more towards tracks and dubs and not enough song was released or promoted. Songs will always sell. They have sold since the beginning of the music industry and it will continue forever."

Georgie Porgie has made many singles over the years. Many of them are classics. But they are not just your average classics. Many of these singles are so inspirational to so many people around the world that they have a major impact in people's lives. Georgie shared many stories and many eMails from fans telling him that a certain single helped someone through a divorce or someone through a personal loss in their life. But when I asked him which single he holds dearest to his heart, his answer didn't surprise me one bit. Georgie beamed as he explained "I treat all of my records like I they are my kids. Anyone who has kids knows that there are no favorites. You love all of them equally as they all have special meaning to me."

Everybody in the industry has his or her fair share of ups and downs. Times when they felt that they were at an all time high and times when they felt they were at an all time low. But can both moments happen at the same time? Can your ultimate low be turned into your ultimate high? I asked Georgie what was the best single moment in his career in the music industry that has profoundly impacted his life and his career, and he had this story to tell. "I guess the moment would be back in late 1999/early 2000. I wanted to quit. I was sick of everything. That's when I wrote a song that changed my life. I wrote "Life Goes On." Then came time for the Winter Music Conference in Miami. I only told my friends Harry Towers and Aadil Rasheed about it. Then the buzz started to circulate. Everybody I talked to kept asking for a copy of the song. Finally, I said if you want to hear it, come to the Music Plant Party at the Civille Hotel. I came out on stage and the place was packed. There must have been Label Reps from over 14 countries including Italy, France, Switzerland, Ireland, England, Germany and many others. When I finished performing all of them approached me all at once and the bidding war began." I think everybody knows what I mean when they say, "The rest is history". But it just goes to show you that no matter what happens, you never quit.

The great piece of advice that will help propel us to the next level or stage in our careers, Georgie says, is "to ALWAYS BELIEVE IN YOURSELF. Write it down, put it where you can always read it. Cause you are going to have plenty of days when people are going to dog you and put you down. You have to dig deep within your spirit. You have to realize that throughout all the downs you are going to go through in life, there will always be a light at the end of the tunnel."

This is what happens when you look at one of the most remarkable Artists of the Dance Music Industry, who always takes the negative things he sees in life and turns it into a positive. He sees what is wrong with the industry and tries to find ways to turn things around. A man who almost quit on himself and the rest of us before seeing that there was more work to be done and that he couldn't stop until the message is delivered. A man who goes out of his way to help others that are in need of help. After the stage is clear and the microphone is turned off, this is the Georgie Porgie you don't always get to see. He will always be what he was born to be. His name is George Andros.

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