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By DJ Ron Slomowicz, About.com

Simon Dunmore

www.Defected.com

RS: I heard that you bought that record for like five hundred bucks and no one else would touch it and you took the chance on it.
Mark Finkelstein: That's right, that's right.

RS: What did you hear on that record the first time?
Mark Finkelstein: Hold on, let me put you straight on one thing, I don't listen to the music. People thought it was my great weakness and it was really my great strengths Because one of my things is knowing what you don't know is as important as knowing what you do know. I knew my opinions were irrelevant to what was going on. So I'd let Gladys Pizarro do anything she wanted and if you tortured me I wouldn't recognize ninety-nine percent of the records I put out. Simon will have the same carte blanche. You let people who you believe in and can trust do their jobs. So I didn't hear anything in Planet Soul, in fact, the first time I heard it was on the radio. Then I knew I had something.

RS: So I guess Simon is the new Gladys. How did you find Defected and partner with Simon? Is that going back to the AM:PM days?
Mark Finkelstein: Before, how about Cooltempo? Simon's signing was my second license. The first license I ever did was Underground Solution "Love Dancing." The second license I ever did of any substance in the UK was Aly-us "Follow Me" and that was with Simon Dunmore. Then he licensed Djaimin "Give You" and River Ocean "Love and Happiness," then he licensed more. Three of the first releases on Defected came from Strictly. I guess I helped him launch Defective in a way and now he's helping me launch Strictly in a way. He's been a great friend for fifteen years. We have a great relationship. He's always been the creative element in our relationship, so I would license any record to Simon. Simon would A&R it, tweak it, remix it, polish it, do whatever he needed to do with it, and I'd let him do whatever he wanted because, as I said, I'm not the music person. So we've had this thing and in the past it's been on a record by record basis or an artist by artist basis and now it's more like we're getting married.

RS: What's your ultimate goal for Strictly right now?
Mark Finkelstein: To make it what it once was, an important factor in the house scene.

RS: What is the UK reaction to Strictly coming back?
Simon Dunmore: Well, the news trickled out this week and then we're doing the interviews and the press releases now. We hit a few websites and some message boards and the reaction's been pretty amazing. Everybody recognizes the heritage of Strictly and its contribution towards dance music. A lot of the people that made their first records put them out on Strictly are now superstar DJs. So I don't think there's any label that can come in with that kind of cache of talent and claim it to be theirs, and Strictly can claim it to be theirs.
Mark Finkelstein: I put out Kenny Dope's first record, I put out Josh Wink's first record, I put out Roger Sanchez's first record, I put out Erick Morillo's first record. Danny Tenaglia. Todd Terry. Eric Clapton. Genesis. Moody Blues. Just kidding, but we put out Sandy Rivera's first project with Kings of Tomorrow. We were very instrumental in if not putting the first record out, certainly grabbing talent that had been around before and taking it to a new level. For instance, DJ Pierre came out of Chicago and he was brilliant, but he never got paid by anybody and he put a number of records out with us. His "Horn Song" became Barbara Tucker's "Everybody Dance."

RS: Simon, one last question for you. With Defected, which you do twenty-four hours a day, how are you going to fit Strictly in to the Defected world?
Mark Finkelstein: With the other five hours.
Simon Dunmore: There's a number of factors there. In Defected, we have a great roster of DJ/producers with Bob Sinclar, Martin Solveig, Sandy Rivera, and Copyright. We are very happy with that and I think there's going to be a whole load of new producers actually that want to make records for Strictly. Even if I wanted them for Defected, they're probably going to say no, Strictly's the label, that's the label we grew up with and we want to have a record on Strictly. So I think it's going to be a pretty easy decision. It might be made for me.

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